THE $60B PROBLEM WE ARE SOLVING:
NO “SOCIAL” OR ROI IN SOCIAL MARKETING.
Brands are spending $60B+ each year on social media content engagement and the results are insignificant.*
0.09% of brand social opt-ins share brand content.
28,000 — average consumer brand organic reach from brand social platforms.
80% of brand CMOs agree that social doesn’t deliver measurable ROI
*Sources: Social Media Statistics Handbook Forrester Research 2018, Social Media Statistics March 2019,
*Sprout Social Media Statistics April 2019, Social Media for Facebook and Insta gram 2018.
