Use Social DNA to decode your superfans by identifying, profiling, and tracking them. Use the real time insights and analytics to build and monetize a superfan FORCE. Identify who your current superfans are from a demographic, psychograph and brand buyer profile POV. Identify and segment individual superfans for targeting. Build media profile for superfan recruiting . Profile your superfans behavioral motivators that drive program performance and ROI using proprietary Superfan emotional sentiment tools/algorithms. Includes ability to recruit a superfan research community. Track your Superfan KPIs across your brand social ecosystem. Identify opportunities/issues to maximize performance.